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The Yokohama Rubber Company, Limited Yokohama Gomu Kabushiki-gaisha?) is a tire company based in Tokyo, Japan. The company founded and started in 1917 in a joint venture between Yokohama Cable Manufacturing and B.F. Goodrich. In 1969 the company expanded to the United States as Yokohama Tire Corporation. The Aspec A300 was the driving force behind its tremendous rise. Branding, especially in Japan, will often use "ADVAN" instead of Yokohama. ADVAN wheels and tires have a strong presence in the aftermarket scene worldwide.
Yokohama tyres are the easiest tyres to choose. We realise most people only buy tyres every 2 years or so. Most people looking to buy car tyres want to make a quick decision. Those looking for 4WD tyres or SUV tyres want a tyre to suit both on road and off road driving.Most tyre companies make their tyre range unnecessarily complicated with confusing codes. They offer little to differentiate their tyres. The danger is that it is easy to make the wrong tyre choice. This is a choice you’ll have to live with for 2 years.
Yokohama makes choosing tyres easy. Our tyres have simple names, not codes. The tyres are described in simple everyday terms like “everyday tyres”, “safe tyres”, “performance tyres” and “quiet tyres”. Our tyres are differentiated by easy to understand colour codes and clear usage descriptions. This allows Yokohama customers to save time and easily make the right tyre choice. To choose online tyres go to www.yokohama.com.au where you can choose your tyres in 4 Easy Steps.
Yokohama Tyre Australia Pty Ltd has been operating in Australia since 1976. Our tyres are premium products and are priced to offer good value. Our products consistently demonstrate superior performance and durability. This leads to less down-time for individuals and business and reduced costs per kilometre.
Yokohama makes car tires, 4WD tires, truck tires, earthmover tires and industrial tires. National distribution comes from Yokohama Tyres Brisbane, Yokohama Tyres Sydney, Yokohama Tyres Melbourne, Yokohama Tyres Adelaide and Yokohama Tyres Perth.
While Yokohama is known for performance tyres our tyre engineers strive for reduced rolling resistance. This contributes to both high mileage and improved fuel economy. Yokohama Tyre Australia staff follow the Kaizen principles of “constant improvement”. These principals drive Yokohama to constantly improve our products and operational processes.
In the United States, Yokohama Tire Corporation participates in The American Le Mans Series ALMS and Red Line Time Attack.
Yokohama is the official tyre supplier of the World Touring Car Championship.
Yokohama Tire sponsors the NBA teams the Boston Celtics and the San Antonio Spurs
